A philosophy that is inspired by nature is the approach Ross Lovegrove has taken as his own. Through design he believes that 'form can touch people's soul and emotions' and through these principles and inspirations Lovegrove that this perspective is his driving force to create his designs.With such a strong respect for nature Lovegrove's perceptions of how design should be approached he suggests that the way we respond to form is intrinsic 'we should be developing packaging for ideas which elevate people's perceptions and respect for things that we dig out of the earth'.
Lovegrove's philosophy combines Design, Nature and Art [or DNA as he likes to call it] reflects that his designs draw from nature and still deliver the same aesthetic appeal. The study of less familiar organic specimens [like bone and coral] by Lovegrove have allowed him to develop a method similar to that of nature when it comes to his own designs by removing what isn't necessary he achieves the maximum beauty of the object [much like coral]. This design philosophy can be seen in his GO chair, which 'shows this interlocution of elements and the beauty of this kind of engineering and biological thinking'.
The design philosophy Lovegrove presents is environmentally aware - challenging and engaging designers to think about the impact made on the world we live in as well as offering an insight into how his designs are derived. It is truly inspirational seeing the design process from this perspective.
*Photo, Ross Lovegrove, Stylepark, http://www.stylepark.com/db-images/cms/designer/img/lovegrove_320_336-1.jpg
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