Thursday, February 25, 2010

Annie Leonard - The Story of Stuff

In this video Annie Leonard talks about consumerism - breaking it down into four stages which make up the 'materials economy'. These stages consist of Extraction, Production, Distribution, Consumption and Disposal. Leonard highlights that the 'linear system' doesn't account for people, natural rescources or energy that are required for production, distribution and disposal of any single product. Quite simply it shows the extend of consumerism's destructive force a world with finite resource at hand. It also points out that design is fueled by the constant demand for newer products.

This video points out the flaws in a system of production and consumerism, which should inspire designers to take responsibility for their designs. By making informed choices as a designer one should be able to recognise such practices as planned/perceived obsolescence and be weary of the implications that come along with it. As designers we should think about the longevity of product by considering things - like whether a material can be recycled - to help with sustainability.


*Photo, Annie Leonard, FOX NEWS, http://www.foxnews.com/story/0,2933,520207,00.html

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