Designing Dream Machines gives an insight into the inner workings of an industrial design company, exhibiting the design process from start to finish. Both Seymour and Powell talk about the various stages involved in the whole design process in order to obtain a successful design.The video highlights that communication is essential - between the designer and the client and also between fellow designers. There is also a focus on drawing, stressing that although computer aided drawings and modelling programs can show what the finished product would ideally look like, hand drawings showcase the first formation of ideas and show a different feel that cannot be captured in computer aided drawings.
Seymour and Powell give good pieces of advise for any industrial design student, helping with the understanding of exactly why communication is such an important aspect of design as well as the design itself.
*Photo Seymour & Powell, Design Council, http://www.designcouncil.org.uk/DCImages/About%20Design/Resources%20for%20teachers%20and%20students/Teaching%20and%20learning%20resources%20for%20schools/R_Seymour_&_D_Powell_Med.jpg
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